This has bothered me from the start. I was not one of the buyers, so I have a different take on the issue. From all his writings, you get a sense that Cringely was a big-idea man, but he had very little ability to follow through on his next great idea or venture. It seems like he would lose interest once the hard part of building a business started to appear. In this case, it looks like someone revved him up on the idea of selling a low-cost Mineserver, I think it was his son, but he probably mispriced the true cost and did not calculate the amount of work it would take to get the project finished. I don't think he started out with the idea of not delivering the product. He was just not capable of following through on his grand ideas. Some people are dreamers, and others are doers. He was a dreamer, and you could sense it in all of his writings.
That's the thing with Kickstarter you never really know if you will ever get the product. This project just became one of the many Kickstarter projects that failed.
As a hardware guy I often see this one. "But the parts only cost one third of what companies are charging for it", they say and a particular type then believes that must mean they can make a fortune by being cheaper than the companies. Then over the course of a few years they figure out why the price was what it was.
If you sell something at 3× the bill of materials (BOM) cost, that just means you will break even on that bill when you have sold a third of the product. And that does not include wages and other fixed costs like e.g. running your website, customer service, rent, cleaning, RND budget for future products, ...
Meaning that very often if you know everything that is involved, you realize that the product is not actually expensive, it is just as expensive as it needs to be to operate at that scale. If it is a small company selling to a small market that scale will of course be different.
E.g. if we talk audio equipment, you totally will not be able to build yourself a cheaper mixer than Behringer (assuming the same features and specs) — even if we assume you work for free — just for the simple reason that Behringer builds audio equipment at such a scale, they get the parts for a fraction of the price you would have to pay.
On the other hand if you want to build that boutique fuzz pedal sold by one guy in his shed in Minnesota, you can easily go cheaper than him simply for the reason that he has to pay the bills and you don't (and because the electronic parts of the pedal amount to pocket change in a fuzz pedal). His market aren't people who are being economical about fuzz pedals. His market are guitar afficionados with deep pockets that love to have something a bit more special and less off the shelve.
So I am always a bit careful when I see people with the knee jerk reaction of "I could do that cheaper". Yeah sure, but you can also jump of a bridge like a cliff jumper, the tricky part is not the jumping, the tricky part is to walk away unharmed every time. Similarly the tricky part when running a business like that is not to be cheaper than the competition, the tricky part is to be cheaper and be able to grow the business in a sustainable way.
There has apparently been no confirmation of his death - Wikipedia still lists him as alive and editors there say there's insufficient evidence. If the linked article is true, maybe he faked his death.
Influencer from ages ago with dubious claims to fame building a hardware project that never sees the light of day?
I feel like I've heard this one before. Its the story of the Intellivision Amico & Tommy Tallarico.
Weird how similar the two stories are. I wonder if there's a 3rd and a 4th computer-personality-from-the-90s-who-fails-to-build-a-crowdfunded-hardware-thing-and-lies-rediculously-about-it that I don't know about?
I'd hope anyone who saw "Plane Crazy" would know better than to back a Robert X. Cringely Kickstarter, and I'd expect anyone who followed his tech takes for a bit would have acquired some salt to take with any claims he made.
There seem(ed) to be a number of folks absolutely obsessed with hounding Cringely (apparently dead, I know) over the Kickstarter in his irregular posts. Given the highest tier was $200 and the whole of the Kickstarter was $35.5k USD, seems like a lot of throwing good time/energy after a bad Kickstarter call. I'd be overjoyed if that was the worst case of someone walking off with my money I'd ever faced.
They are, or were I guess, free to do so, but it seems wasteful to spend the amount of time in his comments they did.
I feel like a lot of the hounding was more due to the fact that Cringely wouldn't admit the failure and instead chose to lie again and again, and less because of the money.
The thing that was / is a drag about Kickstarter was in the early days when some complete randos raised quite a bit more than the mine server project raised to make a “spiritual successor “ to a game I designed. Anyone who knew better knew they couldn’t, whatever they believed. Would have been nice to see that money go to a real game or a real developer.
>There is no scenario where you have enough time to pick up a bunch of clothes but nobody thinks to grab the irreplaceable electronic parts that you spent $90,000 on.
Gonna have to disagree on this one. A handful of clothes can be held in your hands. A bunch of electronics can't. That's for insurance to sort out at that point.
The blindness bit had me wondering why the author didn't just look up info on the subject instead of making things up in the middle of a post about honesty.
His gears start slipping halfway through the article and it ends with a weird parasocial vibe.
>Cringely posted pictures of the boards, the SD cards that would hold the open-source Minecraft server software, and the plastic shells etched by a laser cutter that would serve as the cases.
For others who have played plenty of Minecraft but never heard the term "mineserver" used, sounds like he was trying to rewrite the Minecraft game server software.
That's the ambiguity in the way we use some words like "server". If I say I'm going to "build a web server", you don't know if I'm developing software to compete with nginx, or building an x86 box and installing nginx on it.
In Sikhism, God is understood as 'Truth' ("The name of God is Truth" is the first line in their holy book), and to be aligned with God is to be aligned with the Truth.
I don't claim to be a paragon of honesty or virtue, but through my experiences I've generally understood that lack of virtue can and does trap one in cycles of misery, anxiety & suffering.
Ouch. Thank you for sharing this story. I am stunned but weirdly unsurprised. I encountered several people like this version of Bob in silicon valley. Some of them reached huge liquidity events and that bought them enough credibility that they’re still finessing people decades later. Completely agree with one of the comments under Jeremy’s post:
I guess I got fooled by Cringely back in the old days. His journalistic work with Triumph of the Nerds was great, but only because of the subject matter and the people being interviewed. Whenever the topic veered to Cringely himself (which happened more than it should have) the work suffered.
That's why you should give your money to Derek Smart instead - his games were basically unplayable back in the day, and from what I've seen on the steam reviews for the current ones the same is true today.
It's a shame, I love detailed simulator type games, but the execution leaves a lot to be desired.
Building a mineserver today feels like it would be a lot easier with say a N100/N150 mini PC then with all of the modern open source Minecraft software components like Paper or Crafty. The idea was good, just too lofty and underpriced. Also fairly niche. Making it plug and play for nontechnical parents is what made the requirements difficult.
He should have just installed the multicraft panel then called the software good. This is less than an afternoon's worth of work. Scam.
Also for the price of one of these you could rent over a year of hosting on an actual server instead of an embedded device that is sharing 1 GB of RAM with the OS.
That's the thing with Kickstarter you never really know if you will ever get the product. This project just became one of the many Kickstarter projects that failed.
If you sell something at 3× the bill of materials (BOM) cost, that just means you will break even on that bill when you have sold a third of the product. And that does not include wages and other fixed costs like e.g. running your website, customer service, rent, cleaning, RND budget for future products, ...
Meaning that very often if you know everything that is involved, you realize that the product is not actually expensive, it is just as expensive as it needs to be to operate at that scale. If it is a small company selling to a small market that scale will of course be different.
E.g. if we talk audio equipment, you totally will not be able to build yourself a cheaper mixer than Behringer (assuming the same features and specs) — even if we assume you work for free — just for the simple reason that Behringer builds audio equipment at such a scale, they get the parts for a fraction of the price you would have to pay.
On the other hand if you want to build that boutique fuzz pedal sold by one guy in his shed in Minnesota, you can easily go cheaper than him simply for the reason that he has to pay the bills and you don't (and because the electronic parts of the pedal amount to pocket change in a fuzz pedal). His market aren't people who are being economical about fuzz pedals. His market are guitar afficionados with deep pockets that love to have something a bit more special and less off the shelve.
So I am always a bit careful when I see people with the knee jerk reaction of "I could do that cheaper". Yeah sure, but you can also jump of a bridge like a cliff jumper, the tricky part is not the jumping, the tricky part is to walk away unharmed every time. Similarly the tricky part when running a business like that is not to be cheaper than the competition, the tricky part is to be cheaper and be able to grow the business in a sustainable way.
There's also this. Well, RIP.
I feel like I've heard this one before. Its the story of the Intellivision Amico & Tommy Tallarico.
Weird how similar the two stories are. I wonder if there's a 3rd and a 4th computer-personality-from-the-90s-who-fails-to-build-a-crowdfunded-hardware-thing-and-lies-rediculously-about-it that I don't know about?
I'd hope anyone who saw "Plane Crazy" would know better than to back a Robert X. Cringely Kickstarter, and I'd expect anyone who followed his tech takes for a bit would have acquired some salt to take with any claims he made.
There seem(ed) to be a number of folks absolutely obsessed with hounding Cringely (apparently dead, I know) over the Kickstarter in his irregular posts. Given the highest tier was $200 and the whole of the Kickstarter was $35.5k USD, seems like a lot of throwing good time/energy after a bad Kickstarter call. I'd be overjoyed if that was the worst case of someone walking off with my money I'd ever faced.
They are, or were I guess, free to do so, but it seems wasteful to spend the amount of time in his comments they did.
Gonna have to disagree on this one. A handful of clothes can be held in your hands. A bunch of electronics can't. That's for insurance to sort out at that point.
His gears start slipping halfway through the article and it ends with a weird parasocial vibe.
For others who have played plenty of Minecraft but never heard the term "mineserver" used, sounds like he was trying to rewrite the Minecraft game server software.
I don't claim to be a paragon of honesty or virtue, but through my experiences I've generally understood that lack of virtue can and does trap one in cycles of misery, anxiety & suffering.
Narrator's voice: They will do it again.
I guess I got fooled by Cringely back in the old days. His journalistic work with Triumph of the Nerds was great, but only because of the subject matter and the people being interviewed. Whenever the topic veered to Cringely himself (which happened more than it should have) the work suffered.
It's a shame, I love detailed simulator type games, but the execution leaves a lot to be desired.
Also for the price of one of these you could rent over a year of hosting on an actual server instead of an embedded device that is sharing 1 GB of RAM with the OS.