I don’t understand who the target audience of these ads is. For most people, including myself, this is like seeing an ad for “New and Improved Time Machine! (Untested)” or “Magic Beans - Indica”.
They are currently targeting more material science, such as quantum chemistry for drugs discovery or new material discovery. They can’t and do not aim to do prime factorization on those.
Here they mix both and don’t get the public. It has always been IBM problem to correctly target the product to the audience.
We see it here again