I disagree. They're not gonna give up the brand recognition to rename it. They specifically wanted "Electronic Arts". EA has Battlefield, FIFA, The Sims, and Madden. Those four alone are probably responsible for 90% of the company's revenue.
If anything, now you can say that EA is doubly the worst company, especially in gaming.
Because the Saudis leveraged this buyout via a massive loan from JP Morgan, EA's debt is now 10 times higher than it was when it was a publicly traded company: $2.2b to $22b.
Turns out the notion that they wouldn’t need humans to make games and they would use AI for most things was a pipe dream and firing staff to be profitable with the huge loan didn't work.
Now they are fucked.
Every company that spends money to buy up companies died and goes defunct because they keep failing to realize that they have to keep spending loads of money to make money and it doesn’t just roll in after acquiring IPs. Not even mobile slop or live service can save them anymore.
Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.
Do you think your average EA Sports FC or Battlefield player is even aware of that reputation? These games still sell tens of million of copies. Positive influence in Battlefield alone would be huge.
I agree they're good at making games that sell to a mass audience - but I really think that a lot of franchises have wasted a ton of money partnering with EA, which makes poor quality games that are exactly the same as the one they printed out 12 months ago. I haven't heard anyone talking about an EA sports game since the PS1 era and they seem to have completely missed the e-sports era where DOTA and Fortnight made vast sums of money. Don't get me wrong, they've made a ton of money, but I think they could have made still far more in more competant hands.
Fabulously greedy FIFA seems to have realized this and is no longer partnering with them.
The 'core gamer' bubble has always been bad for this.
Sports games sell like hotcakes and have people buy them every year religiously but you never hear about them, sims too. Their other titles were heavy hitters.
Their just a seperate audience; EA certainly has influence, just not with people that talk about games.
They make all the sports games. Have you noticed all the sports and Mr. Beast type slop that's like "Wow and here we are inn Dubai / Saudi Arabia whatever and it's beautiful and luxurious and we're driving in Lambos waooowww"
If product placement didn't work it wouldn't be an industry
If anything, now you can say that EA is doubly the worst company, especially in gaming.
Turns out the notion that they wouldn’t need humans to make games and they would use AI for most things was a pipe dream and firing staff to be profitable with the huge loan didn't work.
Now they are fucked.
Every company that spends money to buy up companies died and goes defunct because they keep failing to realize that they have to keep spending loads of money to make money and it doesn’t just roll in after acquiring IPs. Not even mobile slop or live service can save them anymore.
You want to buy a company? Bring your own fucking money. Why do we have to pay for this shit?
Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.
Do you think your average EA Sports FC or Battlefield player is even aware of that reputation? These games still sell tens of million of copies. Positive influence in Battlefield alone would be huge.
They are known for making games that sell to a mass audience and monetizing them well.
It's like calling McDonald's a joke. It doesn't take away that they are a successful business affecting many people in the world.
Fabulously greedy FIFA seems to have realized this and is no longer partnering with them.
If you want influence, there are waaay better value propositions.
Sports games sell like hotcakes and have people buy them every year religiously but you never hear about them, sims too. Their other titles were heavy hitters.
Their just a seperate audience; EA certainly has influence, just not with people that talk about games.
If product placement didn't work it wouldn't be an industry
Is the Trump family just going to own all of our entertainment and military companies?