12 comments

  • recursivedoubts 3 hours ago
    apple should go back to their classic logo

    minimalism and thinness-for-thinnness-sake has been played out: everything looks the same and is devoid of personality.

    People want personality back:

    https://x.com/HeyZaraKhan/status/2050166377269620920

    Related, MB bringing back physical buttons:

    https://news.ycombinator.com/item?id=47997418

    Physical media is making a comeback too (including books)

    • Rebelgecko 1 hour ago
      wrt Porsche, Apple, and physical buttons:

      Porsche makes an Android Auto/Apple Carplay head unit that's compatible with their older cars (including single-DIN for the classics). I always thought it was super cool that they made that as an option for people who wanted to daily drive their 914 without giving up some of the practical benefits of a newer car.

      They put out some delightfully cheesy ads with at least some actors who didn't speak English but tried to sound things out phonetically.

    • DauntingPear7 3 hours ago
      I had an IT job where I got to replace ink in enterprise printers and the tactility was great. I completely understand the convenience of always plugged in and connected drives, but for some media it would be great to have some clicks or tactility when plugging things in, and having more plug and play storage options. I miss the days of plugging in a “thing” which holds a defined media or set of media. Game disks and cartridge support on PC, even if it isn’t practical, would be great to see
    • amelius 59 minutes ago
      Those rainbow colors have a different connotation in popular culture. Not sure if Apple's marketing team would want to take any risks there.
      • snapetom 47 minutes ago
        Disagree. The people that buy Porches and Macs see that logo as iconic. Sexy as fuck.
    • blululu 2 hours ago
      They should make finder’s search function actually work so that you can open apps on the latest release or macOS. Everything else is irrelevant when you are shipping massive UX regressions and bugs.
    • Waterluvian 1 hour ago
      Respect to those handful of timeless brands that have pretty much never changed. Sony is basically the same since the 50s.
    • raverbashing 2 hours ago
      I have to agree

      Modern Apple is like the bland decorations of today that make houses look more like a hospital than anything else

      That Rainbow Apple theme on the cars is just something else. It almost has Nickelodeon levels of enthusiasm

    • bigyabai 2 hours ago
      The absolute, very last complaint that I have with Apple's brand right now is their logos. They can abandon minimalism once they're done worshiping authoritarianism, until then they don't deserve it.
  • postalcoder 3 hours ago
    The colors look beautiful on the car. Hopefully a Ternus-lead Apple will find the courage to adorn the Macbook Pro line with six colors.

    I would bet there's so much pent up demand for properly colored macbooks. What's the argument against it – SKU explosion?

    • twoodfin 26 minutes ago
      Apple is the best (not perfect!) when it comes to product marketing in the sense of delivering products the market wants. So there is surely a market reason why the iPhone Pro line went highly saturated (and black was conspicuously removed!) while the MacBooks Pro have remained monochrome.

      I’m guessing it’s as simple as business users not wanting to flip up a bright orange or deep red lid at a meeting.

    • jbm 1 hour ago
      Is there?

      I walked past a parking lot yesterday and everything was in black, white and silver.

      When I bought my house the agent turned up her nose about the wood furnishings instead of "millennial white".

      The resale value of macs is one of their selling points, just like cars. Generic colours win. I contend there is no pent up demand.

      • olyjohn 29 minutes ago
        Remember the old fruity iMacs and iBooks? They sold like hotcakes after Apple was making grey machines for decades before that. Pretty soon every computer manufacturer was making colorful machines. Those things had great resale value back then too.
      • voidfunc 1 hour ago
        As a millennial I grew up with 90s fun colors. I want color. Gen X has largely oppressed us with Millenial White, Beige and earth tones. It is both inoffensive but also depressing.
    • hulitu 3 hours ago
      > What's the argument against it

      every cent you invest in the product is taken from your profit.

      • rafram 2 hours ago
        Not if you add it to the price.
        • bombcar 44 minutes ago
          The red one goes faster. I mean costs more.
  • redfloatplane 1 hour ago
    Ah, they just today did Formula E in a Pink Pig livery (https://www.fiaformulae.com/en/news/1062899) but I think the Apple livery might have been more apt.
    • Sardtok 1 hour ago
      Yummy pink pig liver. So livery.
  • buserror 3 hours ago
    Damn, just when we of the emulator and vintage stuff scene thought we were safe using the old colors as they hadn't any relevance anymore, booom, it suddenly becomes trendy again.
  • dfxm12 1 hour ago
    Neat. Porsche releases different gear from time to time based on classic liveries. An espresso cup wearing this livery would be nice.

    For example, here's what's left of the martini racing collection: https://shop.porsche.com/us/en-US/c/collections?hierarchical...

  • ardit33 1 hour ago
    Whoever designed the modern version of it, did an awesome job. Modern porsches (past 2000) have gotten a bit too boring, and it needs to be bring some more color in their line up.
  • brcmthrowaway 2 hours ago
    Was this sanctioned by Apple??
    • vlovich123 2 hours ago
      Common sense or reading the article would help.

      > “We’ve enjoyed a longstanding relationship with Porsche, going back to 1980 when a Porsche race car first carried the Apple logo,” Oliver Schusser, Vice President Apple Music, Sports and Beats, said. “That moment marked the beginning of a shared passion for innovation and creativity that continues to define our collaboration today. As Apple celebrates its 50th anniversary, we’re proud to once again partner with Porsche on a design that pays tribute to that original 1980 livery.”

  • chaostheory 3 hours ago
    This is a strange sounding title. It sounds like Porsche was fighting against Apple’s colors in Laguna Seca, when instead they’ll be used on Porsche cars.
  • 1attice 2 hours ago
    It's not a 'greige' (grey-beige) paint job tho so it doesn't look very good. The rainbow apple logo needs the greige to foreground its vibrancy. White is too loud, and drowns out the pop.
    • 1attice 1 hour ago
      Got down voted here but I was being serious. That greige colour of early Apple was part of the branding that made room for the colourful logo. These race cars break design rules and look worse for it.
      • olyjohn 27 minutes ago
        Yeah except the race cars look amazing, and this is one of those liveries that has been legendary for decades.
  • mrcwinn 2 hours ago
    Only HN could find something negative to say about a wrap on a car. The internet is a remarkable place.
    • rascul 1 hour ago
      Race fans criticize liveries all the time.
  • jackmottatx 2 hours ago
    [dead]
  • Simon_O_Rourke 1 hour ago
    This is a nothing burger of a story.