Everything we like is a psyop

(techcrunch.com)

81 points | by evo_9 2 hours ago

16 comments

  • simplyluke 1 hour ago
    I think most users of websites like reddit, x, and yes even HN don't realize how much traffic is inorganic. Marketing firms, government agencies, and many other interested parties with money to burn are absolutely aware that you search "best {product} reddit"

    I've commented on this before, but I strongly suspect much of the narrative around AI is being formed with strong inputs from these patterns. What's your basis for thinking that codex is best for planning, but opus is best for implementing? Is it based on extensive experimentation and first hand experience in a non-deterministic environment, or is it that you saw a large number of people on HN and X say that?

    Why was the dominant narrative on cursor coming within spitting distance of opus with a MUCH smaller team and less capital "LOL THEY USED KIMI!!" instead of "wow, open source models + a bit of RLHF training and some clever context management got within spitting distance of the industry giant and way cheaper"? The latter sentiment is a whole lot more damaging for a company eyeing an IPO with existing investors with very deep pockets.

    • kylecazar 51 minutes ago
      A good reason to find specific individuals with relevant knowledge and follow their writing directly.

      Think simonw and his pelicans... but there are lesser known trustworthy voices as well. It just takes some time to find them for a given area of interest.

      Also bring back blogrolls.

      • autoexec 4 minutes ago
        > A good reason to find specific individuals with relevant knowledge and follow their writing directly.

        As soon as they get popular enough they'll be approached with offers to shill in exchange for huge piles of money. That's the entire point of "influencers". Trusted people being turned into secret advertisers and billboards.

      • SyneRyder 27 minutes ago
        I agree, but I also think the point about "Is [your opinion] based on extensive experimentation and first hand experience" is really important. Relying on other bloggers is still delegating your thinking to others. Having your own objective measures and your own direct experience is useful, and sometimes it might contradict the prevailing wisdom.
    • codezero 43 minutes ago
      At a previous company our marketing team had a $50k/mo budget with an agency that got their basically verbatim posts posted by all the tech blogs like TechCrunch, venture beat, Huffington Post etc. I got really aware of the tech media and I read every story as intentional marketing.
      • genewitch 19 minutes ago
        don't fall into the Gell-Mann Amnesia trap. Any media that has advertisements is already not in your interest. If a media has to weigh losing an advertiser or telling the truth, very few would choose truth. Scruples don't put food on the table, believe me, i know.

        This means that marketing budgets run everything, from the morning news talk to the evening nightly news, and everything between, is carefully crafted to keep you watching those commercials. On the internet, everything is trying to filter you into conversions or purchases, or steal your identity and cut out the middleman.

        PBS and NPR like to say they're advertiser free but they aren't, they just call it "underwriting", and it entails the same wariness over bucking the advertiser's wishes. sorry, underwriters wishes.

        edit to add a solution

        the solution is value for value. You publish, if people like your stuff, you tell them to contribute time, talent, or treasure to your product, be it a youtube channel, a podcast, or even an e-zine (remember those...)

    • esperent 19 minutes ago
      > What's your basis for thinking that codex is best for planning, but opus is best for implementing?

      Well, I don't think that. But I agree that I have heard it somewhere.

      That could be marketing. But on the other hand, groups of people are highly capable of coming up with these kind of myths all by themselves. That's kind of our thing.

      That's what makes these marketing (or political etc.) psyops all the harder to root out. Even when some collective idea appears to serve the financial or political interests of some group, they might have just got lucky with groupthink trending their way. Or we might have been carefully and cunningly led to think that way.

    • raincole 27 minutes ago
      > Why was the dominant narrative on cursor coming within spitting distance of opus with a MUCH smaller team and less capital

      And how do we know that? How do we know Cursor is "withing spitting distance of opus" (whatever it means)?

      Let me guess:

      > that you saw a large number of people on HN and X say that

      • gfody 20 minutes ago
        I'm pretty sure this exact concern was the impetus for slashdot's friend:foe system, HN should implement something
    • emmelaich 34 minutes ago
      • Chaosvex 19 minutes ago
        I like how that article claims PR firms don't lie and then proceeds to discuss how their best PR campaign was effectively a lie.

        > We estimated, based on some fairly informal math, that there were about 5000 stores on the Web. We got one paper to print this number, which seemed neutral enough. But once this "fact" was out there in print, we could quote it to other publications, and claim that with 1000 users we had 20% of the online store market.

    • apsurd 48 minutes ago
      related: Cursor composer line of models is so good relative to cost. "auto" served me just fine until they recommended Composer and I've been continually happy with it. Then Claude Code with Opus dropped and everyone went bananas and I gotta say I just assumed I'm too casual to know how bad Cursor has been?

      But then I think maybe not really? Granted, I'm not orchestrating 100 Agents doing overnight work. But relating this to your point, if the CC-camp + HN hadn't proclaimed otherwise, I would have no idea what breakthrough CC+Opus made. (Cursor was first with plan mode right?)

      • operatingthetan 35 minutes ago
        I don't think Cursor was _that bad_ in it's time. But the 'psyop' here is that anyone is using an AI-IDE going forward at all. I see people who say they are still using them and are so excited, but then I talk to engineers I actually know and it's all CLI tools.
    • mumbisChungo 31 minutes ago
      this is why oldschool chat > social media

      curating for trust and expertise and diversity of opinion

    • cucumber3732842 18 minutes ago
      >I've commented on this before, but I strongly suspect much of the narrative around AI is being formed with strong inputs from these patterns.

      "The AI talks down to me like Reddit because it's trained on Reddit" has been a running joke/quip/gripe on the "less refined" parts of the internet for awhile now.

  • heddycrow 1 minute ago
    Why can't we have a system where this is baked in?
  • jrecyclebin 14 minutes ago
    This is not true though. My two favorite bands from the past year were poorly-attended shows that I stumbled into. You can still seek out good underground, obscure artists - you just have to look for them.

    Not trying to be elitist - like what you like. I just really feel like little artists need the support. Plus, it feels like there is a bit more satisfying agency and fate in looking for new things rather than being fed them.

  • mumbisChungo 1 minute ago
    sitting in a local pub watching a musician I've never heard of play original music and absolutely loving it rn.
  • autoexec 9 minutes ago
    It's such an insane amount of waste that there are rooms filled with cell phones just to churn out spam. The same job should be doable by a single server. I imagine that it's only required because platforms are fingerprinting the phones to check for spammers but obviously those systems have gone from being simply useless to becoming harmful since it's now generating massive amounts of e-waste.

    This seems like something that should be regulated. The cell phone companies can identify these customers/devices easily enough.

  • dylan604 1 hour ago
    Oh no!!! Tell me it ain't so! Someone--like a PR firm--is gaming the system to get attention for their client? No, surely not. Record labels used to use payola to get their bands played. This is the same but different version of that, only, social media makes it even easier and I'd assume cheaper.
    • georgemcbay 32 minutes ago
      > Record labels used to use payola to get their bands played. This is the same but different version of that, only, social media makes it even easier and I'd assume cheaper.

      The other difference is that radio payola was outlawed as the scammy practice it was.

      But now we live in the late stage capitalism scam economy (brought to you by Citizens United) where there's effectively no chance of laws like that which are against monied interests being passed anymore.

  • vermilingua 25 minutes ago
    I had a very odd experience the other day; while waiting for a doctor’s appointment, I had a book I’d read pop into my head (Mercy of Gods, very good) and looked up when the sequel was going to release. It had come out that morning.

    I can’t remember seeing any marketing about the sequel, I don’t use any app or service that would have told me it was upcoming or released, and I block ads; but it feels too enormous a coincidence for me to discount the idea that I had been primed to look it up.

    • sonofhans 18 minutes ago
      I’ve had similar experiences. After watching it for a decade I think it’s a mostly over-active pattern recognition combined with a flood of incoming information. I believe I’m careful with the information I consume, but compared with 25 years ago it’s literally orders of magnitude more.

      IOW, maybe, it’s easier to find a needle in a haystack if you have a magnet (brain with pattern recognition) and live in a blizzard of haystacks (online today).

    • squigz 7 minutes ago
      It seems infinitely more likely to me that this is simple coincidence than something nefarious.
  • kibibu 47 minutes ago
    I'll be very sad if I discover that Angine de Poitrine's sudden rise is inorganic.
    • the__alchemist 33 minutes ago
      Yea... I'm mixed because it feels like something too creative and weird for this sort of marketing, but it's perhaps as weird how they're all over Youtube suddenly.
      • ahartmetz 11 minutes ago
        Their look is almost "standard" French weird = art type stuff. I find it a little annoying actually, in general and for the band.
    • genghisjahn 30 minutes ago
      As long as they keep making that music, wearing those costumes and mumbling those interviews, I could care less. I like it.
    • foolserrandboy 41 minutes ago
      When reading this I immediately thought of them. Anyone I know who plays an instrument said their socials are flooded with them.
      • InexSquirrel 28 minutes ago
        Socials being flooded across the board feels weird, but it's also how network effects are _supposed_ to work.

        I just hate the fact that I feel jaded and cynical about this as my default position.

    • xenophonf 10 minutes ago
      I only found out about them via word of mouth, but who knows. At least they're good stuff!
  • johnfn 45 minutes ago
    But Geese is a good band. I just listened to 3D country to verify this. Yep, they’re still good. If it is a psyop, the psyop was only successful because they were a good band in the first place.
    • johnmaguire 42 minutes ago
      I had never heard of Geese until all the stories about how Geese bought their popularity. Now I feel I should give them a listen to know what all the fuss is about!
  • ryanmerket 1 hour ago
    it's called astroturfing and has been around since the dawn of the internet
    • foolserrandboy 40 minutes ago
      See payolla for the radio era equivalent.
  • mitchbob 26 minutes ago
  • roflchoppa 48 minutes ago
    Reminds me of the documentary, “merchants of cool” https://youtu.be/0tYRoiJvhJ4

    Really made me concerned w/ ad tech.

  • operatingthetan 32 minutes ago
    See also how Anthropic is playing us like a fiddle while making their models less capable.
  • B1FF_PSUVM 1 hour ago
    I'll see your payola and astroturfing, and raise wining and dining newspapermen.
  • guelo 19 minutes ago
    They're violating ad labeling laws and the FTC should come down hard on them. While Republicans pretend to be against defunding of police that's only the police for poor people, commercial and rich people police have suffered all kinds of defunding and kneecapping at their hands. We need an aggressive war on slop or democracy is not going to make it.
    • titzer 14 minutes ago
      The government is broken. I'm not sure what you are hoping for.
      • guelo 10 minutes ago
        Broken on purpose
  • dfhvneoieno 1 hour ago
    [dead]